Danone
– 2022
A new digital website shop and design system for Aptamil, Danone
CREDITS
AKQA
Valtech
MY ROLE
UI Design
Website Design
Iconographic
MORE INFO
Our task was to redesign Aptamil (formula), Danone’s website and develop their new design system. The main purpose was to promote their products and create a help service for new parents to easily navigate the website by introducing the new components and updated iconography that work well together with the rest of the brand language in harmony. My main responsibility was exploring icono-graphics, developing the page layouts, design system and components with the UX– and Creative Directors.
Visit the website: https://www.aptaclub.co.uk/
To help product teams design more quickly, we implemented a fully tokenized design system for each brand. By shifting to a centralized design system and standardized design decisions, we drastically reduced the time spent on UI development. The key was tokenizing our design decisions across all brands.
