LEGO launched its Masterclass series inside the LEGO Insiders Club — a digital space designed to spark creativity, skill-building, and imagination in kids aged 9–12. Our brief focused on shaping the strategy, messaging, and multi-channel content to boost awareness and drive sign-ups for this members-only learning experience.​ The Insiders Club gives kids a place to think bigger, explore freely, and deepen their love for LEGO.

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As part of the creative team, I contributed to shaping the visual direction and promotional materials for the Insiders Club launch. My work included designing social media assets, crafting key visuals, and developing clear, engaging CTA moments. Through playful visual language and kid-forward design thinking, I helped create an atmosphere that invites children to imagine more, learn more, and feel part of the LEGO community.